Let’s run through a few stats with you. If they don’t make you realize the importance of mobile phones marketing your business, then I don’t know what will.
The growth in mobile usage over the last few years has been staggering. And the features now available on “smart” phones and other mobile devices such as iPads make mobile the most effective method of marketing!
In the US, over 96% of the population has a mobile phone! In fact, mobile is bigger than Google and Facebook… Combined!
91% of cell phone users keep their phone with them all day long.
97% of text messages sent are read within the first 5 minutes.
Inquiries from mobile users are 3 times more likely to result in a sale than inquiries from a computer!
73% of mobile phone users actually WANT to receive offers and coupons on their mobiles (most emails with the same offers would end up in the Delete folder!).
95% of SMS text messages are opened and read compared to around 10% of emails!
And TEXT marketing messages have a higher open and read rate than ANY other message delivery system… bar none!
At any given time, 46% of people on social media sites are accessing it through a mobile device.
Google says that 30% of all searches are now made on mobile devices. Given the earlier stat that mobile users are 3 times more likely to buy, you should sit up and take notice!
Hopefully a light bulb has just switched on in your head and you are beginning to see just how powerful a medium mobile is for marketing. If you thought the internet was big, this is set to completely dwarf it. And get this last statistic…
Less than 5% of businesses have used mobile in their marketing strategy!
Get a step ahead of your competition and implement a mobile marketing strategy right now!
Just imagine for a minute that you were one of the internet pioneers. It’s easy to say after the event, oh, I can’t compete on the internet. There are too many similar websites about. Well, you can compete on the internet, but you can compete even easier on mobile, because there is almost no competition!