Text Message Marketing
Simple, inexpensive and direct to your customer with a terrific ROI. Better than most of the traditional advertising methods used today. The growth and advancements in mobile devices in the last few years has been mind boggling. The features available on smartphones make mobile the most effective method of marketing TODAY!
While it is difficult to compete on the internet, text message marketing is WIDE open. Less than 5% of US businesses currently use text messaging or any other type of mobile marketing. This gives smart business owners who do use text message marketing a great advantage over their competition.
Step ahead of your competition with a text message marketing strategy right now!
Just imagine for a moment that you were one of the first internet marketing pioneers. That’s the point where mobile marketing and text marketing in particular is today. We are just at the cusp of a mobile marketing revolution. There are over 5 billion cell phone users worldwide, that’s more than T.V.’s and PC’s combined. There will be over 242 million mobile users in the U.S.
So, you must be thinking “that’s all well and good, but how do I actually use text message marketing to promote my business?”
There are several strategies available and we will explore the most popular, effective and least expensive methods today.
Internet marketers know that “the money is in the list”, the same can now be said about text message marketing. The difference is that instead of collecting email addresses, you are collecting mobile phone numbers.
In fact, text message marketing is EASIER that internet marketing!
I’m sure you have seen text message campaigns like “Text VIPDISCOUNT to 72727 to receive 25% off…..”. What these smart text message marketers are doing is building a database of mobile numbers from people who are interested in their service or product. You can do this and it’s not as difficult or expensive.
Let’s take a restaurant as an example. Reservations are down and the next couple of weeks are looking a bit slow!
What if you could send a text message to hundreds of existing customers saying “Show this text message coupon next time you visit before dd/mm/yy and get a free dessert with dinner.”
Do you think that might attract more customer to your restaurant? Of course it would.
Text message marketing is easy to set up.
All you need to do is encourage and offer customers incentives to join your text message campaign. You might say something like “Text VIP to 72727 to receive special offers and discounts”.
Simple, most people love a discount and that’s the beginning of your text message campaign. Customers will have to agree to certain terms and have the opportunity to opt out of your text message campaign any time they want.
Text message marketing is less expensive than most other advertising, the most direct to your customer and has a great return on investment.